The Prometric 2012 Executive Summit was quite a success. The summit is a biannual event that draws clients, prospects and some high profile speakers. This years theme was “storytelling” – the lost art, and how executives through oral communication can express powerful thoughts and ideas to engage their customers and employees. It was well promoted with special invitations, emails, a website, signage, and premium leave behinds.
This year’s invitation was unique. A faux book with a cut out that housed the actual invitation.