WPM Corporate Identity


A new logo was developed when Washington Place and Metro Property Management merged. WPM specializes in residential community association and building management.


We developed a typographic solution for the logo. We modified the letter font and using the ampersand from another font. The ampersand is emphasized to highlight the merger. The colors were a carry-over from the previous logos.


The stationary system includes letterhead, second sheet, business cards, #10 envelopes, and oversized 9" x 12" booklet envelopes. We chose a bright white stock with an eggshell finish to give the system an elegant feel.


The stationary system incorporates illustrative and photographic elements to emphasize home and building communities.