SMART Advisors Logo


SMART is a product logo for Daymark Advisors. SMART is an acronym for Strategic Marketing and Retention Toolkit. The system is a subscription based series of documents engineered to improved sales performance and management practices for insurance companies focused on health benefits. The branding we developed for the SMART product included the corporate logo and website.


Since the SMART product is intended to simplify a complicated sequential process, we developed the logo to match. The font is clean and bold and the "A" is constructed from a series of steps to reflect the nature of the product. The overall effect is a simplistic logo with a strong, corporate, and professional personality.