SMART is a product logo for Daymark Advisors. SMART is an acronym for Strategic Marketing and Retention Toolkit. The system is a subscription based series of documents engineered to improved sales performance and management practices for insurance companies focused on health benefits. Prior to developing the corporate website we first developed the corporate logo.
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As an insurance tool it was very important for the site to have a clean look and feel with an easy-to-use interface. The site was built in DotNetNuke to easily manage the subscription based service with transactions occurring through Paypal. Subscribers have the ability to download the system in stages and have access to a discussion forum to get peer feedback and insight.
Dashboard – once registered, subscribers are provided a dashboard with quick access to a variety of useful tools. We used illustrated icons to visually differentiate the various tools and to make the user experience more friendly.