Microsoft WPC 5-for-1 Identity


The Microsoft WPC 5-for-1 logo is a new promotional program introduced at the WPC event. The campaign allows test takers to purchase 5 exam vouchers at once at a discounted price. As part of the campaign launch, attendees at the WPC event were given free 5-for-1 certification vouchers.


The logo incorporated the color schema developed by Microsoft for its Worldwide Partner Conference branding. The logo is solely typographic using bold fonts to create a solid block with the type forms. Adding to the challenge, we needed to incorporate Microsoft's Partner Network logo as part of the new brand.


The primary logo was translated into a series of different value "Packs" logos for the various offerings.