MyItemWriter is a new product launched by Prometric. It allows test developers and SMEs to remotely develop test question items. It also allows those overseeing the item developers to manage the process themselves. It offers reporting and direct integration into Prometric’s test development platform.
Branding for the campaign targets senior professional SMEs. The tone is intended to be light and playful as using the application requires some technology adoption by an audience that isn’t necessarily tech savvy.
the mark as well as the typography were developed to reproduce in a variety of different mediums, most importantly the web. It needs to be clear and readable at small sizes for banner ads, bugs, and icons.
Trade Show Promotion
developed to use at various shows to drive traffic to the booth.
offering high-level product information.
Trade Show Banner
A 3' x 7' vertical banner was created for the product launch to be displayed within Prometric's standard booth.
Used for both desktop and mobile applications.
Application Intro Screen
What viewer sees when the application is initially launched.
Key Card Promotion
given out to attendees staying at the hotel where the show is taking place.