MATTER is an acronym for a list of principle concepts for which the brand was created. This is an internal promgram logo developed to inspire and promote Prometric’s staff and channel partners with regard to the community trust they maintain in helping individuals empower themselves through certifciation.
We developed the logo using bold, capital text to emphasize the importance of the program. This is further highlighted by the exclamation point. Within the letter forms are various faces of smiling individuals representing either the MATTER participants or the individuals they help. The duotone faces add significant depth to the logo and force the viewer to take a closer look.