Prometric Food Safety Identity

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Food safety is one among several growing channels at Prometric. The logo was developed as part of a brand strategy to “productize” Prometric’s services to specifically target this market segment. We developed the logo in the tradition of a “seal” to connect the brand to the concepts of “quality” or “certified” like you might find on many packaged foods.

prometric-foodsafety-logo

The mark is inline with Prometric's brand colors and fonts. It is a contemporary twist on an traditional style of logo blending solid and soft shadows. The illustrative elements of raw produce and meats are used to highlight the concept of "food preparation". The mark makes strong use of positive and negative forms to create a lot of dimensionality.

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