NewWave wanted to run an ad that would also provide direct lead generation results. We developed an ad sleeve that promoted with the possibility of winning a premium and other smaller prizes as part of an interactive CD presentation. The CD included an introduction to NewWave and video of its two principals describing the value of product and service offerings. Viewers had to watch a two minute presentation that linked to a registration form. We developed a random selection app to choose the winners. The goal was to have 300 individuals fill out the registration form. The result was well over a 1,000.
Intro Screen to the presentation letting the audience know what they'll win.
Opening branding screen to the presentation.
The interactive is only two minutes long. Just enough to tell the NewWave story and keep the viewers attention until the end.
The majority of the presentation has video of the two partners delivering the key value statements.
The end of the presentation ends with a link to an online registration form. A few weeks later the results generator by a random selection app picked the various winners. Minor prizes like cameras and GPSs were given away.
The grand prize winner received a 50" plazma TV.