The Refer a Friend campaign targeted students of higher-education institutions already familiar with the DSST program. Free practice exams were offered in exchange for referrals. The campaign was optimized for mobile devices. Counter top displays with a QR code took participants directly to a mobile optimized landing page and form.
Counter Top Display
10x15 stand-up displays were sent to participating institutions to encourage students to spread the word about the free practice exams.
Promotional Landing Page
the landing page included a quick registration form to keep track of participants. Submitting the form resulted in displaying a code that was given out to students to give credit to the referrer. The page is "responsive" – optimized for mobile devices.
a tracking code was issued immediately for participants.