The Diamonds Lacrosse website is a sports team management and promotional site serving its players and families, college recruiters, and new visitors. The site includes player and event registration, news, and coach bios. The site is organized into teams providing each with unique calendars, rosters, contact info, and photo galleries. The site also provides a secure areas for college recruiters to view individual player bios and contact info. We developed a custom WordPress theme designed to capture the energy and spirit of the sport and Diamonds unique approach. As part of the rebrand effort Diamonds asked to create a new logo design.
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The homepage is a visually rich first impression. The rotating banner highlights the energy of the sport and the intensity of its players. The navigation offers both an organizational level of information as well as team specific content. Recognitions – are an important part of the homepage that highlight the success of individual players. Notices, alerts, and news keep visitors up to date at a glance.
Responsive and Device Optimized
The majority of site visitors are players and their families. Making the content responsive and device optimized was vital for visitors browsing the site using phones and and tablets.
Teams are separated by year as is the content. Team rosters, calendars, upcoming tournaments, notices, and coach information is all unique to each team.
Recruiter's aren't interested in team details. They are looking for player information. The same team navigation for logged in visitors takes them to an image roster for quickly locating the players they are interested in.
The profiles provide detailed player and contact information for visiting recruiters.