CitiFinancial Print


CifiFinancial is a major division of CitiGroup that offers small loans to individuals. They produce numerous seasonal campaigns throughout the year making existing and potential customers aware of the latest offers. Most campaigns were national and often international when extended into canada. Print runs were enormous – in excess of a hundred thousand brochures printed at a time.


Today Campaign – Focused on new customers acquired through the Washington Mutual acquisition. Informing them of their account status and what they can expect from CitiFinancial. A brochure was mailed to 40,000 plus customers.


Welcome Brochure – was mailed to any new customer. It included a letter from the president.