Casey Cares 2012 Identity

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The Casey Cares foundation hosts several major promotional fund raising events each year. The Rock n’ Roll bash brings to the stage an all-star band of legendary artists from some of best known rock bands in history to perform. Each year a new event logo is created and applied to brochures, invitations, advertising, etc. We have been happy to offer our design services to Casey Cares for this event pro bono.

caseycares2012-logo

For the 2012 logo we incorporated a classic guitar and a combination of sans-serif and organic fonts. The logo is supported by a circle but broken by the guitar to create depth and accented by an organic rainbow texture.

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