Casey Cares 2012 Identity


The Casey Cares foundation hosts several major promotional fund raising events each year. The Rock n’ Roll bash brings to the stage an all-star band of legendary artists from some of best known rock bands in history to perform. Each year a new event logo is created and applied to brochures, invitations, advertising, etc. We have been happy to offer our design services to Casey Cares for this event pro bono.


For the 2012 logo we incorporated a classic guitar and a combination of sans-serif and organic fonts. The logo is supported by a circle but broken by the guitar to create depth and accented by an organic rainbow texture.