Biotech Primer Identity


Biotech Primer is the leading educator of non-scientist professionals in bioscience. Their suite of offerings includes a series of 1-5 day intensive courses. They also offer an online e-learning course and various webinars. We have helped Biotech Primer through a complete rebrand that includes the corporate logo, stationary system, website, print materials, trade show booth, and email campaigns. View the overall branding.

BioTech Primer Corporate Logo Design

We updated the Biotech Primer logo. The font was selected to be readable and friendly – not technical or overly corporate. We darkened the blue making it more corporate. The mark was redone. As genetics is at the heart of bio sciences, we used a DNA strand to characterize the brand.