The Affluence Group Identity


The Affluence group brand was developed around one idea — affluence. As a provider of some of the most highly complex financial solutions available, the brand was designed to reflect the nature of their work and appeal to a similar audience of highly successful business owners and individuals. Although the company was very young it was important to appear as long established and competitive with financial institutions of well known reputation. In addition to the logo and stationary system we also developed the corporate website.


The logo design highlights the "a" in affluence. Using color and manipulating the positive and negative shapes we created a strong and elegant mark.


The Affluence Group corporate identity is a complete set of branded materials including letterhead, business cards, envelopes, presentation folders, note cards, oversized mailing envelopes, and mailing labels.